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| “Anyone can look for fashion in a boutique or history in a museum. The creative explorer
looks for history in a hardware store and fashion in an airport.” –Robert Wieder |
As an independently owned and operated media buying service with annual billings approaching $20 million, we can offer clients greater buying power. Higher efficiency. And better value. Considering the bulk of an ad budget is allocated to media, this is a key advantage, especially to clients with expansive goals.
Our planners and buyers also have significant advantages in terms of resources. We routinely subscribe to market and media information from Nielsen, Arbitron, Mobile Trak, SRDS and Traffic Audit Bureau. Plus, with our membership in the Society to Advance Media Professionalism (STAMP), we have network affiliation in more than 75 markets across the country.
Moreover, we maintain state-of-the-art technology to help us research, plan and analyze more quickly and more efficiently. To compare costs, gross impressions, GRP’s, CPM’s and CPP’s, we use the operating programs TvSCAN and TAPSCAN to access TV and radio ratings, and the Media Master operating system to analyze mixed media schedules. These systems put quantitative research at our fingertips, so we can structure optimal buys in less time and have more time to negotiate rates and develop “value-added” opportunities.
To study your customer’s lifestyle and media habits, we can utilize market-specific, syndicated research studies from Scarborough, Media Audit, MRI, Claritus, PRIZM, Simmons and Mendelson. To create a profile of your target market customer, we acquire special industry research, such as Crest and Quick Track, for the restaurant industry, or ethnic studies for the Hispanic and African-American communities.
What’s more, we use QUALITAP, our qualitative analysis system, to wed target information to current Arbitron and Nielson ratings data, so we can pinpoint target customers and design media schedules to reach them most effectively. Finally, our automated post-buy systems provide you with an accurate analysis of the performance of your campaigns.
All these tools enable us to provide you with the most accurate, relevant and up-to-date information to either implement marketing strategies you’ve already developed or to provide a complete review, analysis and strategy recommendation. Whether it’s TV, radio, print, outdoor or Yellow Pages; local, regional or national; a single medium or a huge multi-media campaign, we help you reach your planning and business goal. And often beyond.
“Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport.” – Robert Wieder
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